The Australian arm would provide support around backing finance, circulation and subscription management and other roles, he said. We'll bring them back as they were previously.
Customers would have their subscriptions honoured and they would receive all the copies they had signed up for. The business will continue to trade under the Bauer name in New Zealand and Australia while a rebrand is underway, with the new brand and strategy set to be announced in the coming months. Subscribers that have missed issues of the titles that are resuming will have these added to their subscriptions.
Delivery of magazines will resume in early September. Toggle navigation. Search Filter Limit to issues of this title. Search Advanced Search. Close Please wait. Loading browse data Prev column. Sourcing the designs for the knitting pages, working with the colourful yarns and creating textures with them as a creative person is fab. The best thing about my job is… Getting access to the Beauty Cupboard.
The world of beauty is constantly evolving so I have to keep on top of the latest wonder ingredients and anti-ageing breakthroughs to pass on to our readers. From mid it was even publishing a separate monthly fashion supplement. Once fighting had commenced in earnest, it did offer regular reports on the events of war; it consistently provided patterns for readers to sew socks for soldiers; and it published rousing poetry by Dame Mary Gilmore, including the immensely popular No Foe Shall Gather Our Harvest and Singapore It was careful, though, to retain its positive tone.
The Weekly was 'unashamedly propagandist Daily newspapers could depict the carnage; the Weekly was there with a cheering cup of tea for the survivors'. Good news was emphasised; themes of service and patriotism constantly reiterated. Reports were published from London under the name of Mary St Claire, who was, in fact, several persons, but primarily the journalist Anne Matheson. Shelton Smith became the first accredited female correspondent from Australia to be sent to Malaya, and filed reports for the Weekly designed to reassure wives and mothers that their boys were in fine shape with high morale.
In the event, some criticised her writing and Bill Brindle's photographs - particularly one of a smiling taxi dancer wearing a Digger's hat for making it look as if the boys were having far too good a time. Shelton Smith was deeply upset by this interpretation of her journalism, but the matter found some resolution later.
Alice Jackson, too, was given accredited war correspondent status and sent regular reports from abroad. During wartime, resources developed for the Weekly despite printing restrictions, and it began publishing coloured photographic covers. By mid it was selling , copies per week. In fact, the Weekly 'became something of a textbook on post-war domestic rehabilitation', offering advice on house plans and home furnishings.
It also began to focus heavily on fashion, employing Mary Hordern younger sister of Gretel Packer, Frank's wife as a fashion contributor, and holding four annual Paris fashion parades between It remained a popular feature of the magazine for sixteen years.
She was, writes O'Brien, a woman of above-average intelligence but unassuming character: 'everything in her professional and private background was orthodox, stable and firmly planted in simple virtues'. Throughout the s, the magazine adopted a safe, unthreatening tone, while 'the emancipated woman had almost disappeared' from its pages. Emphasis was once again squarely on the family, and notions of the ideal wife and mother.
Sales did not suffer for this, and circulation reached , Fenston introduced the Weekly national portraiture prize in Anything on the subject of the royal family guaranteed sales, and a special edition of the magazine in showcasing images from Queen Elizabeth's royal visit sold , copies. Sales following her second visit in reached one million - features on the Queen outranked the Beatles in popularity.
Like Fenston, the Weekly had spent its formative years immersed in orthodoxy, and though the decade of the s was and is famous for a certain amount of parochialism, there were a number of societal shifts underway that required some innovative thinking at the publishing house.
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